Shop Local for Freshness and Transparency
Shopping locally at farmers markets is a great way to access fresh, seasonal produce while connecting directly with the people who grow your food. These settings often eliminate the need for complex labels, replacing them with face-to-face conversations about farming practices and sourcing. However, when shopping at grocery stores, understanding produce labels becomes more important. Labels can help consumers make informed choices by indicating whether fruits and vegetables are raw or processed, conventionally or organically grown, and whether they meet certain nutritional or sourcing standards.
Understanding PLU Codes on Raw Produce
Raw produce refers to fruits and vegetables in their natural state—think apples, carrots, or whole heads of lettuce. These items may carry stickers or signage with PLU (Price Look-Up) codes to help identify their type, size, and growing method. A four-digit PLU code typically means the produce was conventionally grown, while a five-digit code beginning with a “9” signifies organic farming practices. Although there is a five-digit code beginning with “8” originally designated for genetically modified (GMO) produce, it’s rarely used in practice.
Labels and Nutrition Panels on Processed Produce
Processed produce, on the other hand, includes anything that has been altered from its original state—such as pre-cut fruit, canned vegetables, or bagged salad mixes. These items often feature additional labeling components like a Nutrition Facts panel, which provides detailed information about calorie count, macronutrients, vitamins, and minerals. Important updates to this panel now also include the amount of added sugars and percent daily values, helping consumers better understand the nutritional impact of a single serving.
Certifications and Claims on Produce Labels
Other labels consumers might encounter include organic and Non-GMO certifications, which indicate specific agricultural practices. For instance, “organic” produce is grown without most synthetic pesticides or fertilizers, while “Non-GMO” confirms that the item was not genetically modified. “Local” produce is typically grown within a defined geographic radius, which supports nearby farmers and can mean fresher items due to shorter travel times.
Additional Labeling Information
In addition to these certifications, packaging may include other important details such as country of origin, use-by or best-before dates, and ingredient lists on multi-ingredient processed products. Some produce may also carry health-related claims like “high in vitamin C” or “a good source of fiber,” while others may feature a “standard of identity” that ensures the item meets legally defined product characteristics.
Why Produce Labels Matter
Ultimately, produce labels are more than just price tags—they offer insights into where your food comes from, how it was grown, and what’s inside. Whether you’re shopping at a supermarket or browsing stalls at your local farmers market, knowing how to read and interpret produce labels helps you choose items that reflect your values, support your health, and connect you to your food.
